Advisory & Operating Efficiency

Our collective experience enables our team to navigate market complexities, to isolate the ‘best fit’ for your product in an ever-changing landscape.

Depending on individual assignment requirements, our Market Assessment usually includes some or all the following:

• Market and Competitive Position;
• Analysis of Guest Survey and Reviews;
• Assessment of Brand Standards;
• Property Condition, Deferred Maintenance, and Capital Requirements;
• Sales & Marketing Strategy;
• Benchmark and Market Share Analysis;
• E-Commerce and Digital Marketing Analysis;
• Extranet and On-Line Travel Agent Strategy;
• Pricing, Yield and Revenue Management Practises; and
• Human Resource Administration

The deliverables not only consider the strategic market positioning for your Property within its micro-market but may also include the detailed steps and milestones to achieve a successful repositioning.