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Advisory & Operating Efficiency

Market Assessment

Our collective experience enables our team to navigate market complexities, to isolate the ‘best fit’ for your product in an ever-changing landscape.

Depending on individual assignment requirements, our Market Assessment usually includes some or all the following:

  • Market and Competitive Position;
  • Analysis of Guest Survey and Reviews;
  • Assessment of Brand Standards;
  • Property Condition, Deferred Maintenance, and Capital Requirements;
  • Sales & Marketing Strategy;
  • Benchmark and Market Share Analysis;
  • E-Commerce and Digital Marketing Analysis;
  • Extranet and On-Line Travel Agent Strategy;
  • Pricing, Yield and Revenue Management Practises; and
  • Human Resource Administration

The deliverables not only consider the strategic market positioning for your Property within its micro-market but may also include the detailed steps and milestones to achieve a successful repositioning.