Advisory & Operating Efficiency

The first step in understanding your marketing direction is to evaluate what you already have in play.

Working with your sales team, our digital marketing service will begin with an audit of the current digital marketing and on-line presence; the audit will generally assess:

• Website (content, design and layout, user experience, etc.)
• Integration of disparate technologies (website, booking engine, CRM, etc.)
• Social Media Platforms (Facebook, Instagram, Twitter, etc.)
• Inventory Social Media profiles (assess goals, presence, and brand consistency, etc.)
• Digital presence of On-Line Travel Agents (Expedia, Trip Advisor, Trivago, etc.)
• On-Line Reputation (Google, Trip Advisor, etc.)

Based on the audit, we provide recommendations specifically tailored to:

• Increasing awareness
• Growing target audience
• Provide consistent messaging
• Boosting community engagement
• Driving traffic to your website

We also assist with implementing the post-audit recommendations, and/or project management of the digital marketing effort, such as, developing a digital marketing program, actioning approved digital marketing initiatives, oversite on building a new website, conducting third party Search Engine Optimization (SEO) and Search Engine Marketing (SEM), critical path (timelines and milestones) and progress reporting.

IHM Resources assigned to your engagement will be available to engage with your management team through normal business hours, or after hours on a by appointment basis, to ensure that your digital marketing programs are executed efficiently.