The first step in understanding your marketing direction is to evaluate what you already have in play.
Working with your sales team, our digital marketing service will begin with an audit of the current digital marketing and on-line presence; the audit will generally assess:
Based on the audit, we provide recommendations specifically tailored to:
We also assist with implementing the post-audit recommendations, and/or project management of the digital marketing effort, such as, developing a digital marketing program, actioning approved digital marketing initiatives, oversite on building a new website, conducting third party Search Engine Optimization (SEO) and Search Engine Marketing (SEM), critical path (timelines and milestones) and progress reporting.
IHM Resources assigned to your engagement will be available to engage with your management team through normal business hours, or after hours on a by appointment basis, to ensure that your digital marketing programs are executed efficiently.